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It is not a real secret that English is crucial in nowadays business environment. There are way too many companies expanding their businesses internationally without even blinking an eye. English language is the cherry on the cake of the business sphere so it is matter of life or death for the work-force of any multi-national. Remember that non-native English speakers will almost always use English to communicate with other non-native English speakers from other countries. For smaller, medium or big enterprises it is normally not enough to just serve local markets, they desire to spread internationally to solidify their economic and authoritative power and is, in this phase, were Business English becomes crucial. Misunderstandings could lead to a failure between consumer or costumer and service or company that is why the staff must be prepared to communicate in a proper updated English register to ensure a proper and profitable workflow. Organisations are becoming more confident about selling their products around the world. Growing competition has forced a re-think. It is not a coincidence that over 1 billion people are learning English worldwide. Some companies are establishing measures to eventually train their workers on English in a short time period because a full international expansion can be very stressful and full of risks so they must be prepared for everything. There are several key points which can help to ensure that a business operates as smoothly as possible but none is more important than communication skills. That is why business English is a structural pillar in business. If the existing corporate language is English, creating a world-wide culture is to literally ensure that the entire company speaks the same language. This allows the company to retain their identity and what made them successful at first whilst operating across national boundaries. A same language usage will also allow the different departments of the company to co-ordinate operations effectively and therefore increases efficiency. Enrolling into business courses will support the employees with the best training available and will help to grow the reputation of that business worldwide. It will empower them and help to promote a good work ethic as employees feel beloved when the company invests money and time on their professional and personal improvement. Of course not all the companies have the same economic possibilities to employ whole departments dedicated to promote corporate culture. Using specialist providers for your company´s English study breaks will keep the costs down as well as removing the stress of organising the ins and outs of the trip. The enormous advantage of knowing that everyone in the company understand this principles will be a competitive advantage. Knowing English will help your employees with costumer service but it will also build a company culture across the continents. On a personal opinion the results obtained by multicultural companies are broader than the ones from conservative ones (Huawei, Apple, HSBC, etc), so the importance of crossing cultures in nowadays international trade is the pick of the Everest of marketplace, E-commerce and many other types of business opportunities. English is the key to open a door to international success in business.
