In an ever growing economic market worldwide, fueled by global communications, the internet, and technology in general,
english has undoubtedly become the international language of
business.
business english, a subdivision of
english for Special Purposes (ESP), is
english for communication in a specific environment.
In terms of teaching and learning
business english, the globalization of
business and the resulted changes in
business practice have meant significant changes to both. Moreover,
business english students now have different needs and expectations that differ from country to country. Therefore,
business english teachers need to have a delicate awareness of the specific needs of
business people in an international context in order to deliver effective courses that will allow them to perform confidently and effectively on the international stage.
business english became somewhat of an independent teaching subject in the 60's when it became clear to experts that it was different from general
english at least in terms of vocabulary. A few years down the line, the subject was developed from reading dull economic texts followed by comprehension
questions and drilling exercises, to teaching mechanical expressions and simulated
business contexts and practicing role playing of generic
business situations such as taking appointments, making introductions, and
business lunches etc. Then finally in the 80's the focus turned to the development of
business communication skills which led to the development of in-house training programs where employees were exposed to specialized skills such as presentation techniques, negotiating and effective meeting skills etc.
More recently, as of the late 90's and the early 21st century, there has been several major factors with a great impact on the increasing need of teaching and learning
business english, such as:
The latest advancements in technology and telecommunications which allowed people to be constantly connected, communicate with one another over great distances, and conduct instant international financial transactions at the push of a button regardless of their locations.
New powerhouse economies, with countries like
china, Russia,
brazil and
india, which are quickly becoming major players in the world of
business, as they are able to produce goods at a more efficient
cost due to cheaper raw materials and labor. This led to a shift in the economic bases, bringing together different people from distant cultures and compelling them to find ways to communicate in order to do
business.
The emergence of new markets in Eastern Europe and wealthy consumers that were once behind the iron curtain, longing to communicate with their western counterparts and driven by an appetite for new foreign goods and products which were previously denied to them prior to the collapse of the Soviet Union.
The huge growth of the financial sector which became more dynamic creating a closely joined world, with most countries deregulating and moving towards more open and freer markets, and where economies influence each other, be it in a positive or a negative way.
All these important movements and changes naturally created an ever growing need for
business people to learn and speak
english worldwide. Employees as well as employers have realized the need for the
english language in their working environment and so the urgency for more speed and efficiency in learning the language was created. Being aware of cultural differences and their implications in the
business world,
businesses now require their staff to be able to communicate proficiently in
english.
International
businesses, and in particular Asian ones will continue to play a major role in setting future trends, as millions of Asians speakers join multinational companies that do
business with other
english speaking countries, especially in the Technological and Service industries, they will most certainly help shape the future increasing need for the language and its'
teachers. There's no doubt that the future is gearing towards
english becoming a mandatory requirement of any successful
business.
Sources sited
Bradrige, William. Teaching
business english, http://www.global
english.com/news/Teaching-
business-
english
Michael Thundercliffe, Current Trends in Teaching and Learning
business english: Adapting to Internationalisation,http://www.scribd.com/doc/37409071/Current-Trends-in-Teaching-and-Learning-
business-
english.
World
english Dictionary Collins http://www.collinslanguage.com/ Web.
Dr. Tsedal Neeley. http://hbr.org/2012/05/global-
business-speaks-
english/ar/1
Bob.Dignen.http://mag.digitalpc.co.uk/Olive/ODE/ELGAZETTE/LandingPage/LandingPage.aspx?href=RUxHQVBENC8yMDA5LzA5LzAx&pageno=MTY.&entity=QXIwMTYwNA..&view=ZW50aXR5
http://users.utu.fi/micnel/thesis/Chapter3%20.html
Patrick Burnes. http://www.allbestarticles.com/culture-and-society/language/a-brief-history-of-
business-
english-teaching.html
http://6ampacific.com/2006/08/27/the-future-of-
business-
english/